RAN

The Azzurri Retail Application Network (RAN) is a solution for Retailers to support all the aspects of their business

In this era of multi-channel delivery, innovation is the key to Retail success. Retailers face a tough challenge to improve the customer experience, improve operational performance and minimise costs, all the while keeping up with the security and compliance issues posed by credit card, online and mobile commerce.

The Azzurri Retail Application Network (RAN) is a solution for Retailers that provides the secure converged network infrastructure and communications application layer that supports all the aspects of Retail business.

Best of both: virtualisation with asset protection

Because we are integrators and innovators, we help Retailers exploit existing ICT assets as long as possible, and simultaneously enable virtualised services and multichannel customer engagement.

Supporting growth

Despite the downturn, one of the key challenges our Retail customers face is supporting growth. Azzurri's RAN enables rapid deployment of infrastructure and connectivity to new stores. We can bring a new site into a Retail network within 48 hours, evolving to full integration within 20 days.

Consumer evolution and multi-channel strategies

Retailers need to sell and deliver services to customers in new ways. Secure and efficient multi-channel integration is key to success as new tech-savvy generations enter the customer community. Unified contact centres that incorporate SMS, email, chat and social networking are forming the baseline for competitive customer engagement.

Innovation for Retailers

The RANs virtualised infrastructure model enables Retailers to exploit new services that deliver specific business value. For example mobile unified communications can be used to improve real-time business processes around asset tracking, delivery and store stock. Mobile commerce and location-based marketing can boost customer acquisition and engagement.