Media and publishing

The UK’s broadband speeds may still lag behind the rest of the world but few nations spend more time online than Britain. For an industry that has had a torrid time over the past few years, the continued spread of high-speed broadband will be key.

Having seen a year on year decline in revenue for several years, analysts are now predicting a sustained upturn driven by a recovery in advertising and the growth of new devices such as the iPad.

Furthermore, Internet advertising, which has slowed in recent years, is set to gain momentum, alongside mobile advertising. In addition, traditional media, from television to newspapers, is exploring a range of models for monetizing content.

Maximise investment - Despite the expected uplift, media companies are still looking to drive down costs, with many reducing head count.  Evaluating the existing infrastructure can help organisations sweat existing assets and drive out costs. From removing redundant fixed lines to rationalising voice/data requirements, an audit provides a quick route to cost containment. Find out more »

Drive innovation – From the use of unified communications technologies such as presence, to facilitating a flexible working environment, build in technology refresh is key to facilitating continual evolution. Find out more »

Go mobile - Organisations can leverage mobile apps to provide customers with access to a raft of services, from offers to paid for content. Find out more »

Media news www.guardian.co.uk/media
Media UK www.mediauk.com
Media Week www.mediaweek.co.uk